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New brand image, new era: this is how we are positioning ourselves in 2026 with a new look and continued reliable partnership.
Why a 25-year-old brand is reinventing itself
In 25 years, we have constantly evolved. We have implemented new tools, new approaches and current trends for our customers. And that’s why we asked ourselves: does our brand still reflect who we are today and what we deliver for our customers?
The answer was a clear no.
Gosetti stands for solid technical documentation and 3D visualization – reliable, precise, Swabian thorough. We have constantly developed for our customer projects. Now it’s time for our own brand image to do the same.
From documentation to innovation: our development
The beginnings: Technical precision
Founded as a specialist for technical documentation and data services, Gosetti has built up an excellent reputation in mechanical engineering over the years. Operating instructions, technical illustrations – this is how we have built up a large customer base.
Our customers appreciated the precision, reliability and in-depth technical understanding.
Further development: 3D visualization
With the advent of powerful 3D software, we recognized the potential early on. Why just draw a machine when we can bring it to life in 3D?
The step from technical illustration to photorealistic 3D visualization was more than just a technological upgrade – we were able to realize clear added value for our customers with this division.
Suddenly, customers could present their machines before they were built. Marketing teams had impressive sales materials long before the first prototype rolled off the production line. And machines could be clearly presented at trade fairs without having to be fully assembled on site.
The present: VR, AR and interactive applications
- Augmented reality applications for trade fairs and sales
- Interactive 3D configurators for complex product variants
- Virtual reality training for maintenance and operation
- Animated films for marketing, sales, training and trade fairs
The problem is that our previous appearance did not quite live up to its promise.
The vision: Where Gosetti is going
- Technology leadership in AR/VR and interactive applications
- Strategic consulting at C-level
- Sustainable solutions for a digital industry
The new brand identity is the first step on this journey.
Conclusion: Why this step was important now
Brands are more than logos and colors. They are promises. Positionings. Self-image.
Our new brand identity communicates who Gosetti is today: an innovative, technology-driven partner for companies that want to make complexity visible. Who have understood that visualization is not a “nice to have”, but a strategic success factor.
We invite you to become part of this new era.