VR 360° Hybrid Power Solutions application

Question:

How can trade fair visitors experience MAN’s Hybrid Power Solutions even more intensively and actively immerse themselves in the energy world of the future? The aim was to create an immersive solution that would emotionally engage interested parties at trade fairs and presentations and bring the technical solutions to life.

Solution:

In addition to the trade fair trailer, we worked with our partner agency to develop a VR 360° application that transports visitors directly to the virtual island with the hybrid systems. The immersive virtual reality experience allows users to interactively explore the various energy solutions, view details up close and intuitively understand how the systems work. The VR application creates a lasting brand experience and enables MAN to present itself in an innovative, forward-looking way at trade fairs and in discussions with customers.