Project

Hybrid Propulsion trade fair film for MAN

Question:

How can the complex technical features of MAN’s battery hybrid drive be presented in an understandable and convincing way at trade fairs and in customer communications?

Solution:

We developed a photorealistic 3D animation that makes the interplay between the combustion engine, electric motor and energy recovery visually tangible. The trade fair film conveys the advantages of hybrid technology – optimized efficiency, reduced emissions and flexible application options – in a technically precise and impressive advertising manner. This makes innovation understandable at a glance.

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