Project

Photorealistic CGI cover image for Continental

Question:

How can a high-quality cover image be created for advertising purposes that optimally conveys both technological innovation and Continental’s brand presence? How can maximum creative flexibility and photorealistic authenticity be combined to stage product elements that cannot be realized photographically?

Solution:

By combining real photography with computer generated imagery (CGI), a seamlessly integrated hybrid image was created. State-of-the-art rendering technologies and precise light matching between real and virtual elements ensured the highest standards of photorealism. The result is a professional key visual that blurs the boundaries between photography and CGI and is ideal for use in print and digital media.